About

Vamsi Krishna S B is an experienced Product Manager with over 8 years of experience in the tech industry. Currently working at Khatabook, he has previously held senior positions at DocsApp and TinyOwl. He is a graduate of Indian Institute of Technology, Madras, where he completed a Dual Degree Program in Engineering Design. At TinyOwl, Vamsi was responsible for the overall product strategy and roadmap, and led a team of 7 engineers and a designer. He was also the Content Head (Interim) for 3 months and played an integral role in building a culture where data drove all the product decisions. He implemented tracking for all platforms (web, mobile web, Android, and iOS) and assisted business and marketing teams by setting up reports and crons. Vamsi introduced gamification for content creators by building a weekly leaderboard, which significantly improved content quality and achieved a 40% increase in content created per day. Vamsi's expertise in user acquisition and activation is evident from his achievements at TinyOwl. He optimised the sign-up flow by reducing user input fields and steps, which increased the sign-up conversion rate from 60% to 75%. He also A/B tested multiple feed algorithms and incrementally improved new user to active user conversion from 40% to 60% over a period of 2 months. Vamsi is proficient in Web, Android, and iOS, and has experience leading teams of content owners and freelancers. He has orchestrated partnerships with Facebook pages and achieved a 2x improvement in daily web traffic. He has also recruited and trained content owners to onboard Facebook pages in their respective languages and onboarded 50+ pages with over 100k likes in a span of 6 weeks, resulting in a significant jump in daily revenue for the page owners. With his extensive experience in product management, data analytics, and team leadership, Vamsi is a valuable asset to any tech company.